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by Duffy Group Inc. |
Jul 20, 2017 5:41 am |
Personalization
Today, we live in a world where things are tailored to our specifications. Smart companies use data analysis to know not only what we're looking for, but when and how we want it. When we're online, we're presented with custom ads designed to meet our specific needs and desires at that moment. Amazon seems to know what we want to buy before we do; Netflix, meanwhile, offers us a personalized selection of films based on our viewing habits.
